Photo courtesy: Reebox
Photo courtesy: Reebox

Bears News: Justin Fields signs exclusive deal with Reebox


by - Senior Editor -

Chicago Bears starting quarterback Justin Fields has signed an exclusive deal with Reebox, announced on Thursday.

No terms were disclosed.

“Reebok holds an incredible legacy in the sports world that has always inspired me,” Fields said in a statement. “Not only have they launched iconic offerings with legends like Allen Iverson and Shaq that shaped sports culture in the ‘90s, but they also have the attitude and energy to reshape the future of Sport once again.”

Reebox is getting back into endorsements with the NFL.

“As a brand with such a unique and rich heritage in sports, we’re thrilled to be returning to our roots and embark upon a long-term strategy that will have us reclaim our rightful place in the sports world once again,” Reebok CEO Todd Krinsky said in the statement.

Fields is a superstar that the Reebox brand wants to be a long-term partner with.

“Justin’s authenticity, high energy, and risk-taking mentality as a natural leader on and off the field immediately stood out to us,” Krinsky said. “He exemplifies who we are and how Reebok will show up in Sport culture in the years to come – bold and unapologetic. We’re thrilled to welcome Justin to the Reebok family as we shepherd in a new era.”

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